Lumotion Studio at the Heart of Innovation: Inside SEA Expo 2025


20.03.2025

2025 was an eventful year. One of the events we visited was the Saudi Entertainment and Amusement (SEA) Expo, which runs concurrently with Saudi Light and Sound (SLS). It is the leading industry event for the Middle East’s rapidly growing leisure and entertainment sector. The Riyadh event attracted over 12,000 visitors, over 350 exhibitors and 75 speakers. It showcased innovations in rides, games, audiovisual technology, family entertainment and immersive experiences.

During and after our visit to the Saudi Entertainment and Amusement (SEA) Expo, it was clear that the entertainment sector in the Middle East is growing at an unprecedented rate.

With Saudi Arabia’s ambitious Vision 2030, the demand for family entertainment and interactive spaces has grown significantly. We have been observing for some time now how buildings are rapidly being replaced by augmented reality attractions and immersive audiovisual solutions. This creates new, dynamic experiences for shopping malls, museums and cultural centers.

What we do at Lumotion Studio synergizes well with the growing trend towards technology-driven environments. We continue to focus on expanding the boundaries of children’s entertainment by combining play, learning and cutting-edge technology. We are proud to be part of a movement that is fundamentally changing the way families perceive leisure and culture today.

Industry trends highlighted at SEA Expo:

  • Growth of family entertainment venues across Saudi Arabia

  • New technologies in games and devices, including augmented reality rides

  • Demand for interactive playgrounds in shopping malls, museums and cultural centers

  • Expanding immersive audiovisual solutions showcased at SLS Expo

Looking Ahead

 

SEA Expo showcased Saudi Arabia’s ambitions in the entertainment and culture sector, as part of its Vision 2030. Lumotion Studio continues to develop innovative interactive solutions for children that combine play, learning and technology.

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