So, what are immersive theme parks?
In short, they are next-generation entertainment spaces that combine interactive kids games with advanced technology, such as projection mapping, motion tracking, and 3D animation. The main goal is to turn a physical room into a dynamic, responsive environment. . Our main goal was to turn a physical room into a dynamic, responsive space. Compared to static playgrounds, these spaces react to human movement, letting users influence the story and play in real time.
Here is how Lumotion Studio delivers this measurable business value, illustrated by our Interactive Kids Park case study.
The challenge: Revitalizing the visitor experience
Client: The Mall, Dubai. Objective: Develop a new generation indoor playground that would differentiate this establishment from its competitors.
Our client wanted to go beyond traditional attractions and come up with a unique interactive edutainment concept for an entertainment and educational programme. From a business perspective, the goal was to achieve two things:
- Create a safe environment that keeps children occupied with creative learning through digital playground technology.
- Drive visitor engagement and extend the time families spend at the mall, which gives parents the chance to stay longer.
The solution: A turnkey digital transformation
Lumotion Studio managed the entire project lifecycle as a turnkey interactive installation. Including covering concept development, system design, content production, programming, installation, and technical supervision.
We engineered a multimedia interactive park that integrates seamlessly into the retail environment using:
- Immersive room experience: Transforming a normal room into a dynamic world of imagination by using interactive light installations and sensor-based visuals.
- Motion tracking & interaction: Proprietary technology which allows users to play active games without the need for controls or wearable gear.
- Specialized interactive game rooms:
Interactive projection zone (Immersive Aquarium): A high-tech creative zone where children are painting sea creatures on tablets and watch them instantly “come alive” on a massive projection wall. Educational content delivered through interactive storytelling and projection mapping games.
The result: Measurable impact & scalability
This project has successfully set a benchmark for indoor theme parks in the region.
Key business outcomes:
- High visitor engagement: We achieved higher retention rates and positive customer feedback, by replacing passive entertainment with active, motion-sensitive games
- Increased dwell time & foot traffic: Directly benefiting the venue’s ecosystem, the attraction successfully draws families and extends the duration of their visits.
- Scalable investment: This solution is designed to be fully customizable. Whether you need a full park upgrade for a shopping mall or a compact zone for a museum, our interactive game room concepts can be adapted to fit specific venue requirements.
Frequently Asked Questions (FAQ)
How much space is needed for an interactive kids park?
We offer highly scalable solutions. We can adapt the installation to fit your space, no matter whether you have a compact corner in a museum or a large hall in a shopping centre. A single interactive wall projection requires minimal depth, but a fully immersive room can be expanded to cover hundreds of square metres.
Is the projection technology safe and hygienic for children?
Yes. Our motion tracking technology allows for touchless interaction, unlike traditional ball pits or climbing frames. There are no hard physical obstacles to collide with, reducing maintenance and health risks. So this makes the playground significantly more hygienic and safer.
Can the games and themes be customized for my brand?
Absolutely. As a turnkey interactive installation provider, Lumotion Studio creates custom content. We can design characters, environments, and stories that align with your brand identity or seasonal themes, keeping the experience fresh for repeat visitors.
At Lumotion Studio, we don’t just build playgrounds. We create scalable digital assets that transform public spaces into revenue-generating attractions.
Ready to transform your venue?
Contact Lumotion Studio today to discuss how our interactive solutions can drive traffic and engagement for your business in Saudi Arabia. Let’s create your next big attraction together.