Our immersive project: interactive projection installation in Saudi Arabia museum- A 1,200 m² digital space with projection mapping, interactive walls, and AR sandbox experiences


Interactive Museum and Immersive Experiences 

Our project, the Interactive Museum in Dumat al-Jandal, is one of Saudi Arabia’s most innovative cultural spaces. It reimagines the perception of cultural heritage through  immersive event experience and storytelling.

Project NameInteractive Museum
LocationDumat Al-Jandal
CountrySaudi Arabia
Area1,200 m²
Technologies / FeaturesProjection mapping, Interactive installations, 3D mapping, VR/AR, Sensor-based interaction
PartnerSamaya Holding, Ministry of Tourism and National Heritage

Our interactive installation studio handled the full concept development, content production, and installation of key exhibits in an interactive immersive art museum. As a result, we have a museum that blends immersive room projection, sensor-based interaction, and digital storytelling. This helped to showcase the cultural legacy of the Al-Jouf region in a modern and engaging format. The museum is still going great after more than two years. It still attracting visitors of all ages and striking a balance between education, entertainment, and innovative experiences.

Immerse yourself in a world of cultural immersion and interactive discovery. Where every moment invites you to explore and discover heritage in a new way. In cooperation with the esteemed Samaya Holding, the Ministry of Tourism and National Heritage, we are proud to introduce a revolutionary museum immersivе experience in Saudi Arabia.

Full concept development of the immersive art experience at the museum

Step into the magic of six different interactive zones, with each offering a unique and exciting experience. Every corner of this museum invites you to join in. From historical wonders to fascinating traditions, discover, and learn about Saudi Arabia’s rich heritage.

Six interactive immersive rooms with distinct interactive zones to explore 

Interactive wall: transforming culture into a living digital canvas

The interactive wall is a large surface for projection mapping, which transforms culture into a living digital canvas. In an interactive and engaging way, visitors can discover stories, maps, and visual archives. All of this is made possible by high-brightness projectors and touch devices. With a simple touch, visitors can immerse themselves in the exciting environment of history, changing passive viewing into active cultural discovery. The installation increases audience engagement and promotes learning, as well as creating the ”wow” effect typical of modern museum spaces.

Interactive tables: collaborative learning and 3D interactive animation

Interactive tables are meant for collaborative learning and group research. More than one person can interact with 3D models, cultural heritage maps, and multimedia archives at the same time. With multi-touch high-resolution displays and support, this interactive tables are designed to encourage family groups, students, and visitors to learn together. They also allow users to exchange ideas and share cultural content. By combining game elements and thoughtful design, the tables create a unique balance between education and entertainment.

Interactive sandbox: real sand meets digital projection mapping

The interactive sandbox combines real sand play with digital projection mapping. Guests can shape landscapes with their own hands, building mountains, rivers, valleys, and volcanoes. At the same time, depth sensors and projectors instantly superimpose contour lines, water flow effects, and topographic colors in real time.

3D mapping wall & interactive video wall: immersive storytelling experience

3D mapping on the walls and a 360° video show are central to the museum’s experience. The installation transforms the walls into a fully immersive storytelling environment. This is achieved through multi-projector blending, real-time rendering, and spatial audio. Visitors are surrounded by 360° panoramic visual effects, cultural reconstructions, and symbolic animations that create a powerful emotional connection to the region’s heritage. This large-scale spectacle demonstrates how projection mapping and experimental design can transform traditional exhibits into unforgettable cultural journeys.

How interactive event installations elevates cultural education and engagement

The Al Juff Interactive Museum is a great example of howinteractive event technology can rethink traditional cultural heritage spaces. The museum brings cultural education to life in a cool and forward-thinking way, by mixing educational and fun stuff, experimental design, and immersive storytelling,