Projection mapping art and storytelling for cultural tourism
The immersive museum highlights how technology contributes to city branding and tourism growth. By integrating immersive storytelling within heritage spaces, it transforms from a traditional cultural archive into an engaging destination for families, students, and global travelers. It also showcases how content originally created for festival, interactive art exposition, and immersive experience studio solutions for events can be adapted to permanent installations that continue to engage audiences year after year.
Interactive art museum with interactive storytelling at the heart
The interactive art exhibit can blend visual storytelling, event visuals, and multimedia performances with engaging educational content. Each art immersive experience is carefully designed to blend entertainment and heritage, encouraging visitors not just to watch, but to actively participate.
Discover our example project — the interactive 1200 m² digital museum Museum of Tabuk
The Interactive Museum of Tabuk is a landmark project created in collaboration with Samaya Investment Company for the Ministry of Tourism and National Heritage of Saudi Arabia. Covering more than 1,200 m², the museum combines immersive environments and interactive installations to vividly bring the history of Tabuk to life.
The immersive interactive museum invites guests of all ages to engage with Saudi Arabia’s cultural heritage through technology-driven exhibits that have been live and operational for more than two years.
| Project Name | Interactive Museum of Tabuk |
| Location | Tabuk |
| Country | Saudi Arabia |
| Area | 1,200 m² |
| Technologies / Features | Projection mapping, Interactive installations, 3D mapping, Interactive lighting installation |
| Partner | Samaya Investment Company, Ministry of Tourism and National Heritage |
Installed experiences
Interactive Book
The Interactive Book transforms traditional reading into a projection-based storytelling experience immersive. With gesture recognition technology, visitors can turn virtual pages with a simple wave of the hand. Each page unveils animated cultural stories, multimedia visuals, and real-time effects, transforming reading into a fully immersive, multi-sensory experience. This installation blends education and entertainment, bringing heritage stories to life for audiences of all ages.
Multimedia Interactive Touch Wall Projection
The Interactive Touch Wall is a large-scale digital canvas powered by lumen projectors and touch devices. It allows visitors to explore Tabuk’s heritage by interacting with responsive visual content, maps, and historical illustrations. By interactive story wall, visitors can launch an immersive storytelling environment where culture is experienced through active participation rather than passive observation.
Interactive Table
Created for collaborative learning, the Interactive Table is a multi-touch installation that allows groups to explore heritage together. Visitors interact with interactive maps, 3D models, and cultural archives on a large, high-resolution touch screen. Its multi-user functionality enables collective learning as users navigate through layered digital information.This immersive experience projection introduces a gamified learning experience within the museum environment.
Interactive Sandbox
The Interactive Sandbox merges real sand with interactive projection mapping. Visitors can shape the sand into mountains, rivers, and valleys. A depth sensor and projector generate contour lines, water effects, and topographic colors in real time, allowing visitors to observe how the terrain shapes impact local ecosystems.This installation is a great example of hands-on learning, fun, and immersive play.
Interactive Referral Stand
The Interactive Referral Stand is a digital guide and info point. With a touch screen, visitors can explore museum immersive art, find zones, and get recommendations. It supports different languages and has an easy design, so people of all ages can use it. This installation helps visitors move smoothly through the museum and makes the experience more engaging.
Immersive art experience by Lumotion Studio
The Tabuk Interactive Museum has become a benchmark for cultural innovation in Saudi Arabia, proving how immersive art experience and interactive installations can enhance visitor engagement. The project further advances the Kingdom’s vision of modernizing heritage sites and developing edutainment attractions that seamlessly merge culture with technology.
